To reward loyal customers and mark Super U Grand Bay’s 25th anniversary, the first Super U store established in Mauritius, Super U, in collaboration with Checksa, launched a major festive lottery campaign offering customers the chance to win one of 25 couple trips to Rodrigues.
The campaign ran from 20 to 31 December 2025 and successfully combined in-store engagement with digital loyalty activation. For every minimum purchase of Rs 2,000 at any Super U outlet in Mauritius, customers simply had to present their Checksa QR code at checkout to receive one entry into the lottery draw.
The grand draw was conducted live at Super U Grand Bay in January 2026, in collaboration with Lottotech, ensuring transparency and adding to the excitement of the event. Each of the 25 winners received a couple package to Rodrigues, including return air tickets, a 3-night hotel stay, half-board accommodation, and airport transfers.
The campaign generated strong engagement across social media platforms both during and after the activation period. A noticeable increase in transactions was also observed throughout the campaign, reflecting strong customer participation and the continued growth of the Checksa loyalty ecosystem.
More exciting campaigns are coming in 2026 to drive engagement and grow Checksa even further.
